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x  Publicity  x Writing

Passion + purpose

I offer unique and amplified services that go above and beyond traditional communication strategy and copywriting. I work with ethically-minded solopreneurs and small businesses, predominantly within holistic wellness and media.


My writing style is genuine and empathetic. I strive to be trauma-informed with a dash of charisma and humour.



Hi, I'm Emma!

I am an Intuitive Communication Strategist.

I am an Idea Broker, an Opportunity Driver and a Connective Brand  Storyteller.

I help people find confidence in their authentic expression through building an empathetic connection, helping to build their psychological self-authority, and shifting their communication toward being mindful of their goals.


I bring years of experience as a Media Events Producer and am an Entrepreneurial Experimentalist. I freelanced and juggled gigs, opting for remote work before it was cool (and mandated.) Writing has always been the foundation of my experiences. My purpose is to empower others and cultivate their unique imprint on the world through communication. I have a diverse range of interests, ever-inquisitive, and I take a well-rounded approach to guiding clients and creating content that is true to their branding. I work best with holistic and creative do-gooders who embody a growth mindset.

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How you present yourself is always evolving.


Time to answer the Age old Question:

And, what is it that you do?

The truth is, I am a chameleon of sorts. I embody an enormous mixed bag of skills from years of autonomy and freelancing and am a self-motivated creative solopreneur with an insatiable curiosity.

So can I do most things? Yes. Do I love challenges? Yes. Am I empathetic to your needs? Totally. By crafting unique service packages based on my personality, skills and experience, I can be of service to my clients and curate work that is most beneficial to them. If you are looking for the following, I can deliver: 

Brand Strategy, Brand Storytelling, Brand Management, Brand Publicity, Communication Strategy, Copywriting, Digital Content Creation, Digital Publishing, Media Training, Personal Brand Development, virtually any Writing Project + a Secret Menu! I just winked at the screen when I typed that. 


  • Intuitive Communication Strategy - Insight into your true authentic expression
  • Brand Storytelling - Publicity Management for Creatives looking to scale their reach
  • Brand Design + Communication Strategy - Creating your aesthetic from visuals to the written word, all with one professional
  • Resourceful Blogging
  • Thoughtful Webpage Copy
  • Media Kits
  • Ask about your project at hand and I will provide you with a quote!




Humanized Content Made into Media Essentials.


A Productivity + Communication Consultancy for ethically-minded solopreneurs, small businesses and startups. 

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Scaling your business and nailing your brand story require these two major facets.

Just consider us your left and right brain. 

In partnership with Renske Ensing of Simple Virtual Business Management, we have created The Apothecary.

THE WHEEL is an entrepreneurial digital magazine with an astrological theme. For 12 issues, one for each zodiac sign, my contributors and I are focusing on each sign's archetypes and their placements and how this self-awareness can help entrepreneurs thrive. 

By finding a balance between creativity and logic, traditional business systems and a more holistic approach, we strive to create work that will be approachable to the creator economy and connect ethical business practices with finding success with your passions. THE WHEEL is a digital product geared toward education, support and connection. The 12 issues provide premium content exploring the economy and finances, productivity, recreational therapy and burnout prevention, and food and drink. And critical themes that explore the depths of being human and how we can humanize our brands to find professional achievements that don't feel so hollow. By focusing on astrology in terms of personality profiling, learning to trust our intuition, and bringing that woo woo in our entrepreneurial journey with guidance from tarot, we can also correlate these ancient modalities with how to structure and systemize our businesses for optimization. 


THE WHEEL, as a project, connects knowledge and experience with experimentation. For the creators, it has been about finding a sense of fearlessness, which is translated to the audience. 

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