Feet First Clinic were my first copywriting clients with EGOxLESS and my first 'Pandemic Clients.'
The interesting part about freelance writing is that even if you do identify with a particular niche, you don't necessarily envision some of the industries you tap into and the topics you learn about. Foot health isn't something I have ever thought too much about, however, as a highly active person and a runner, I learned A LOT about Chiropody and serving different demographics (by age and activity level) through writing specific content. The topics varied and I was allowed some creative flexibility, which I truly appreciate.
The clinic has moved more into medical writing and are building their blog branding as a place of authority when it comes to foot health. The copy I wrote definitely fit under my 'wellness' niche, but the style of medical writing is something I don't specialize in. I learned a lot about structure and analysis of a blog with this freelancing role and of course, how to take better care of my tootsies.