The Founder's Blueprint

A 12-Week Strategic Residency for Radical Self-Comprehension.

Remote. Asynchronous. Flexible Timeline.

$10k - tax write-off as professional development.

Fellow Founder. Strategic Catalyst. Creative Producer.

I’ve spent years unknowingly helping others build their personal brands. I’ve always been the one called in to find the soul within the strategy—the one who points out the key elements that could be more "you" versus mimicking those who came before you.

Finding a way to monetize my own unique blueprint while staying true to my individualistic nature has been my personal journey to this point. Now, as the founder of Become. Media, I’ve realized that the most sustainable way to lead is through radical self-comprehension.

I created The Founder’s Blueprint for those ready to stop running on a generic autopilot and start leading from their most optimal, authentic way of being.

And to be clear: we are all always evolving. This isn’t about reaching a stagnant, "perfect" version of yourself. The most valuable element of this experience is the chance for us to connect, learn from one another, and grow our blueprints in tandem.

The Mission: Lead with Impact, Not Inertia.

We are on a mission to help others on a mission. This is a holistic approach to leadership that emphasizes personal development and the radical celebration of your individuality.

By synchronizing your internal source code with your public authority, we create a unique blueprint that allows you to share your true self with the world—your audience, your team, and your loved ones.

We aren't just "fixing your brand"; we are optimizing your workflow to align with your most natural way of being. When a founder is regulated and authentic, it creates a powerful trickle-down effect that stabilizes the entire organization.

"It’s life coaching for your business, and business coaching for your life."

- Emma Norton

The Strategic Bridge to Become. Media

This residency is the strategic bridge between my private advisory work at EGOxLESS and our evolving product lines at Become. Media:

CLUB

Our multimedia digital magazine telling the stories of entrepreneurs, freelancers, and corporate rebels.

PRESENCE

Our forthcoming expert-led Career Tech program designed for the Individualist Economy.

By working with me, you celebrate your unique self. In turn, you help me as a fellow founder with the R&D for our PRESENCE program—helping us refine the logic for the future of work.

The Deliverables

The Identity Dossier: Your Manual of Self We begin with a radical personality deep dive—mining insights from Human Design, Astrology, MBTI (16 Personalities), Enneagram, and Kolbe. Whether you prescribe to these frameworks or not, the data they reveal is functional for your leadership. We synthesize these findings, along with any lifestyle data you wish to share, into an internal manual for core regulation, high-performance windows, and decision-making logic. This is your potential for impact, codified.

The Narrative Architecture: Your Founding Myth Once we understand the human, we build the story. This is the "source code" for your public authority. We architect your Founding Myth and core pillars so that every speech, interview, and board meeting is rooted in your truth, not a generic corporate script.

The Scale Playbook: High-Alignment Media Strategy A personal brand strategy that actually works with your energy, not against it. We provide your marketing team with a roadmap that aligns with your specific communication style and capacity. This ensures your in-house team can produce resonant content that scales your authority without requiring more of your daily time or forcing you into a "creator" role that doesn't fit.

The Investment + Impact

Eliminate the Founder Bottleneck

Most marketing teams struggle because the founder is the primary bottleneck for content and vision. By providing the "Code" to your unique voice, you empower your team to produce resonant, high-authority content without requiring your presence in every meeting or post.

The Rate: $10,000 CAD

The "Fascinating" Factor

This is an exploration of the most important asset in your company: You. By moving beyond "standard branding" into a radical deep dive of what makes you tick, the process becomes a fascinating journey of self-discovery that translates directly into leadership power.

A Prescription-Free Methodology

We use every tool available—from Human Design to MBTI—to find your Source Code. Whether or not you prescribe to these frameworks, we use the data that is functional for you. We aren’t here to change you; we are here to celebrate and codify who you already are.

You Gain:

Personal Development:
- Self-Awareness
- Leadership Confidence
- Mindset Enhancement
Professional Support:
- Publicity
- Marketing
- Content
- Operations

Connect with me!